Brand Platform

Brand

Platform

Brand Platform

ZAZZ is setting a new standard in concept hotel brands, enhanced by technology and offering the last word in urban style within soothing surroundings. Designed to delight both business and leisure travellers, we have been built from the ground up focussing on the needs of independent travellers with discerning tastes.
ZAZZ encapsulates the essence of bleisure travel – a perfect blend of business and leisure with convenience, comfort and connectivity always front and centre. Our locations put guests quietly in the heart of the action in some of the most vibrant cities on the planet. Style and value underpin everything we do, and from these essentials a unique personality emerges, with a sense of inspired modernity. ZAZZ is a statement of independence, a contemporary solution to the challenges faced on the road, a new way to stay.
Brand Personality

Brand
Personality

Sleek

Style and comfort are at the heart of ZAZZ and this defines the guest experience by providing moments to relish and share.

Connected

We understand the needs of today’s travellers and use of technology to drive efficiency and remove the obstacles, allowing for a care-free stay.

Uninhibited

Our spaces step out of the world yet draw on its energy to inspire conversation, promote creativity, generate ideas and encourage meaningful exchange.

Core Values

Knowing

We consider guests needs and match them with ease and efficiency, sometimes before they even know what they are.

Understanding

We understand that people are different. They have individual needs, values and aspirations. We embrace the complexity of human nature by listening, carefully.

Responding

We use our understanding of guests’ needs, to provide prompt, professional, relevant services – on demand and without complications.

What Makes Us
Stand Out

Design

ZAZZ is different by design. There are no check-in counters, no wasted spaces, no pointless frills. We cut the formality, paste in the convenience and let the technology do the work. Clean lines, sleek furnishings, green accents and on-demand amenities define the guest experience.

Food

Our dining and drinking spaces are designed for those with a taste for independence, but always come with a side order of social opportunity. Our culinary creations re-invent favourite flavours and transform them into a visual feast. Our chefs know that eating is about lifestyle as much as it is about taste. They match dishes with desires, flavours with adventures and draw focus to the plate.

Leisure

ZAZZ Hotels put people where they need to be – in gateway destinations, close to essentials, within easy reach of distractions and inspirations. Daylife or nightlife, strange or familiar, our concierge guides every guest to discover the best.

Work

Movers, shakers and creators need the space and tools to make something unique. ZAZZ blurs the lines between work and play with co-working spaces that inspire brainstorming, cloud-surfing and true blue-sky thinking.